On my first trip to Churchill in Hudson Bay, Manitoba, Canada, in 2020, the formation of the sea ice was late, due to global warming. Bears were visibly distressed and close to starvation. They lined the shore, sniffing the air for that auspicious moment when the sea starts to freeze and they can hunt for seals on the pack ice. The beautiful autumnal colours of the willow bushes could not disguise how desperate the situation was. Late sea ice means a shorter feeding season, and not enough time to put on weight to sustain a pregnancy. A sharp decline in pregnancy rates is the biggest threat to the future of polar bears. It was this heartbreaking experience and first-hand witnessing of the very real effects of global warming, that led me to develop my website to inspire, educate and advocate on behalf of the bears and all wildlife.